SELECTION OF RECENT PROJECTS
CASE STUDIES FOCUSSED ON
PROCESS AND OUTCOMES
Cross-Company Tutoring Repositioning Project to Drive User Activation
ROLE
Project Manager & Lead Designer, Vision, Strategy, UX Design, Establishing Cross-Functional Collaboration, Workshops Facilitator
OUTCOME
3x bigger activation - By repositioning the Tutoring feature in the Brainly universe through implementing a proper message at the right moment.
Unlocking User Conversion Potential with Revamped Value Proposition and Context-Specific Integration
ROLE
Sr. CX Product Designer, Research, UX Design, Communication Design, Leading & Cross-Functional Collaboration, Workshops Facilitator, Consultant for AI team
OUTCOME
Trial conversion grows by 30 % - By contextually integrating the product and raising user visibility and awareness.
Introducing a New Monetization Model to Increase Product Revenue
ROLE
Sr. CX Product Designer, Research, UX Design, A-B Testing
OUTCOME:
- Increased the product’s revenue by 70% By introducing new subscription tiers for users to better adjust to their needs.
SELECTION OF DELIVERABLES OVER THE YEARS
User Flows, Information Architecture, User Journeys, Wireframes, Styleguide, Specifications For Developers, Visual Design, Interactive Prototypes, Personas, Ux Research Script, Competitive Analysis, Dashboard Design, Whiteboarding, Workshops
