Anna Niwa

User Experience Designer


Born and raised in Poland, I have studied and worked in many countries, including Scotland, Portugal, Turkey, and now the USA. Being shaped by such a wide variety of cultures has granted me the ability to empathize with various cultural nuances and has greatly informed my practice as a User Experience Designer.

I am a creative thinker and problem solver with a passion for studying why people do what they do. With a background in graphic design, I am able to marry a strong aesthetic with design thinking methods to create products that are beautiful and useful, supporting business and user goals.

Design is an expression of an innate desire to solve specific problems. In human-centered design, we empathize with the people for whom we are designing, and are therefore able to solve even the most challenging problems and create meaningful experiences.

My natural curiosity and sensitivity has lead to successful collaborations with a variety of experts and groups, leading to skills in app development, user research, and interactive design.


My process:

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   Discover > Analyse > Design >

  • Discovery & Strategy (Competetive analysis, Content audit, Analytics Reviews, Surveys, User Interviews, Stakeholders discussions, Client Goals, Project Scope)

  • Analysis (User personas, Customer Journey Mapping, Scenarios, Heuristic Evaluations)

  • Design (Sitemaps, Sketching, Wireframing, Prototyping, User Testing)


My Toolbox:

  • User Research (Interviews, Contextual Inquiry)

  • Competitor Analysis

  • Website Analytics

  • Personas

  • Heuristic Evaluation

  • Scenarios / User Stories

  • Customer Journey Mapping (CJM)

  • Wireframes

  • Site Maps

  • Card Sorting

  • Prototyping

  • Interaction Design (IxD)

  • Information Architecture Design

  • User Interface Design (Typography, Color Design, Branding, Icon Design, Layout)

  • Usability Testing

  • Graphic Design <check out my graphic designer portfolio>

  • Visual Art <check out my artist portfolio>


Technology Stack

  • Sketch App

  • InVision App

  • Adobe XD

  • Photoshop

  • Illustrator

  • InDesign

  • PremierePro

  • Optimal Workshop

  • Balsamiq

  • Marvel

  • UXPin

  • CMS website design ( Squarespace, WordPress, Wix )

  • Lucidchart


Community Engagement:

  • AIGA, Raleigh-Durham

  • Triangle UXPA, Raleigh-Durham

  • Explore UX, Raleigh-Durham

  • Ladies that UX, Durham

  • STC Carolina, the Triangle Area


Let's connect on LinkedIn.